This article is for folks that don’t think they can sell. In fact, you detest the ground a salesman walks on. You can’t stand anything about the selling process.
Well here I come in my plaid pants, white shoes and belt to teach you something about sales. Okay if you’re still reading, I’m joking. However, I am not kidding about helping you learn some powers of persuasion that you can use to sell anyone on an idea, a product, or just yourself. All in a good, healthy, and fun way. Nothing crazy here!
We all at some point in time need to be able to get others to like what we have. The what we have does not matter remember that. It’s getting our point across in a fun and engaging way. So whatever it is you want to swing your way. Buckle your belt and let’s get rolling.
Selling is incredibly simple. You need to convince the person or persons you’re trying to pitch that what you have will change the lives of those who use it. If someone believes that they can’t live without what you have, you don’t have to sell. You just have to push the pen in front of them, sign here.
This process takes a passion for what you’re offering. Understanding the product, service better than what the average Joe does. If you know how to show someone how what you have is life-changing, it’s not sales. Getting someone to understand that a tire will change their life, that takes real skill. Selling a tire is just selling a tire. If you can demonstrate how this set of tires will improve your driving experience, create value around that. You have to understand every single aspect of a tire, from the raw materials, manufacturing process, testing, life, safety, and quality.
Then you need to formulate a story that does not put customers to sleep. Storytelling (NO not lying) authentic storytelling. You need to be the person that National News organizations would call for a professional opinion. If you can tell the story that would rival a James Patterson Novel, then you will be well on your way to benefiting your customers in a whole new way.
Compelling customers, NOT SELLING CUSTOMERS. The big difference with a better, long-lasting result. We have to get passed, turn them, and burn them attitude towards sales. Why do you think advertisers use ways to make you feel special if you use this product or that? The persuasion is better than “hey, this is crazy Bob’s widget sales right here in downtown USA we’re dealing, slashing prices, we won’t be undersold.” ARRRGGGG gross no way it’s junk!
Telling a story that touches my soul. Figure out how what you do changes lives. I hear everyone saying, “okay Mr. Big Time, how do I convince someone that my tomatoes are going to change my life, their tomato’s for goodness sake.” My answer is to stop whining and let’s figure it out! Together!
Yes, this will take some real thought and research. You need to dive in and learn everything from why the tomato seed you use is far better than your competition, that the dirt where your tomatoes are grown makes a difference. That the packaging, the shipping of your vegetables is done in ways that genuinely preserve the end product. Do you see my point yet?
Think about it for a good while. Understand your process from the cradle to the grave. Learn it like you, your life depended on it. That if you miss one small detail, it could be fatal. The story has to move people to action. It has to run me so that I want to buy it. I will happily pay more for something I see the life-changing value. If you knew in your heart that what your purchasing was going to increase the benefit of your life in some significant way, would you put a price tag on that? NO, you would look for a way to BUY it. I would not need to sell you anything because you want to have it far exceeds any other emotion.
Telling a story about what products or services do to change the lives of those using it. If you can master a story worthy of inspiring the soul. All the sales skills in the world won’t matter. The customer will want to buy, you won’t have to sell a thing.
Rehearse the story until it flows from your lips like a river flows through a meadow. It has to come from your heart. Otherwise, it sounds like a canned presentation, and you lose. Obviously, if you have a product or service you perform the passion is there. So the story will come if you allow it to. Meditate on it if you have to. Take notes, organize your thoughts. Read your story aloud, when you do so, then you will hear how it sounds. Great way to edit!
When you can master the art of storytelling, you won’t need a bunch of fancy sales mumbo-jumbo. You have to ask for the sale, but you won’t have to what I call sales to beg someone to buy from you. They will already see the value from your story, the rest is just signing here folks.
Please send me your questions and comments:
You must be logged in to post a comment.