Resources vs. Resourcefulness

“Infuse your life with action. Don’t wait for it to happen. Make it happen. Make your future. Make your hope. Make your love. And whatever your beliefs, honor your creator, not by passively waiting for grace to come down from upon high, but by doing what you can to make grace happen… yourself, right now, right down here on Earth.”—Bradley Whitford

In my research, the one common denominator that stood out to me more than anything. Peoples fear a lack of resources. We don’t have the right equipment. I don’t have a proper education. We don’t have enough money.

All great excuses if you don’t want to win. Throw in the towel before you even get in the ring.

Let’s dispel a few things.

The definition of resourcefulness as it appears in the dictionary:

noun

the ability to find quick and smart ways to overcome difficulties.

“his films show remarkable technical resourcefulness.”

You are learning to become clever. If you say you can’t be clever, I am going to scream.

Yes, you can!

Let’s work a couple of scenarios:

You want to start a photography business. You have no gear or at least not too much.

  • Some of the gorgeous photographs taken with a smartphone. Apple®, for example, has photo contests for its products.
  • Have you seen how many commercials shot on the phone? YouTube®
  • Pentax® introduced a new point-n-shoot and shot all the national promotional commercials with it.
  • Rent gear. Several cool shops offer this service for any camera you can think of including Cinema cameras. I should know I rent equipment all the time.
  • Free editing software. I use an editor called Resolve®. It’s free and very robust. Even pay software is not that expensive to use.

With a little research, you can get smart enough to start your business. Besides, most great videographers prefer simple equipment. You don’t need a $50,000 camera to shoot incredible shots. It’s the eye, not the gear! The expensive gear will come, be great the gear companies will come to you!

How about relationships. Who says you can’t find the right person? Say your supper, shy. Social occasions, you freeze, cold sweats, and disaster.

  • In chapter one, we learned volunteers. Do something you are passionate about that helps people. My guess is you do something in your life that you do well, and the shy you fade away. Helping others is a great way to get out of your head.
  • Teach people something. You can go to the library and offer a class. Can you potty train a puppy, do you cook well, can you bowl, what can you do that you could teach someone else to do?
  • Read to kids at the library. Kids are funny and will keep you on your toes.

Find something that will help you strengthen yourself to have confidence. Then we go out and tackle the big fish. Use things you’re comfortable to do to help you develop.

Most people I meet that are shy are afraid of social interaction. Why? Because of a lack of being in that environment. I get there are clinical issues that can go beyond this simple process. What I am suggesting is if you’re comfortable, to try simple things like volunteering. It’s easy to exit these situations if needed.

The more we can put ourselves in situations that allow us to grow from our fear. The less likely we are to fail.

Resourcefulness is fun to challenge the mind to find solutions to the impossible. My favorite comeback when asked what I am doing at work; “I am making Ice Cream out of dog shit.” Talk about resourceful, forget about it.

However, let’s stop for a second. You would have to be resourceful to make ice cream out of dog poo. The extreme that I want to take you too. If we lack in resources, then we better learn to make this ice cream.

How pray-tell do we achieve this smelly task, you ask? Knowledge, read, research, we learn how. Did you know that Warren Buffet reads much of his day? Other veracious readers include Bill Gates and Mark Cuban. My thinking is if these guys gather this much knowledge, seeing what level of success they enjoy. Well, there is something to the power of education.

When we have a lack of resources, maybe gaining knowledge that shows us how to be resourceful to overcome an obstacle will serve us well. Even if we have the resources, would you not prefer to solve a problem vs. writing a check cleverly?

witty, clever, smart

Something I have learned along the way about having funding for a business. Of course, who would not want a million in the bank to begin a business? However, many who start a business with funding often fail. It makes you complacent. Take more risks in advertising, or we need this piece of equipment. When reality says no, you don’t.

Let me share something with you that I thought was one of the most profound statements ever. Robert Stephens, the founder of Geek Squad®, made this vague statement; “Advertising is the TAX you pay for being Unremarkable!”

What does advertising do it begs people to buy your stuff cheaper than anyone else? Have you ever seen a Cartier® commercial that says; THIS SATURDAY ONLY WE’RE BLOWING OUT ALL OUR ENGAGEMENT RINGS AT 50% OFF OUR LOWEST PRICE. Are you kidding me? Cartier® does not even open the store on Saturdays. If you can’t come during the week, you can’t afford to shop there. Moreover, they’re remarkable!

Think about that metaphorically. You could apply this statement for every aspect of your life.

 Are you remarkable?

  • Remarkable Human Being
  • Remarkable Spouse
  • Exceptional Parent
  • Outstanding health

This statement speaks to resourcefulness. People are much more impressed with cleverness than they are any amount of money.

I could hire a ghostwriter, or I can write my books myself. Writing requires me to be smart. If I can’t keep you engaged in the book, I won’t sell to many. Amid this, I still hold down and everyday Joe job that is a stepping stone to my new life.

Learning to become resourceful will help you gain a great many new skills when no choice exists but to do something or try something. As you journey into that abyss, you will retain more because your focus is more.

You can teach yourself to do just about anything. The question is how bad you want your dreams to come true. Are you willing to invest in your success? The question applies to any aspect of your life. A great deal of what I’m writing sounds like a business success story. This information is all-encompassing.

The only way you can ever expect to win is to have more knowledge than the other guy. Allow you the resourcefulness to amaze. When you can solve issues without having to buy your way out or in, my friend that is genius. Who would you do business with a talent or a dude that has a lot of money (keep in mind money comes and goes)? The genius has a higher long-term yield.

Apply this to a relationship. Who will win the girl? The clever man or the guy with money? The clever man will have to work much harder and do even more spectacular things to win a girl’s affection. A good woman is going to weigh out and respect more the guy who must come up with unique ways to make the girl feel special. Money might buy you a good time, may purchase good food, but a resourceful guy wins over the heart.

If people can see your ability to solve problems consistently, that will take you to the finish line every time! Money comes and goes. Intelligence if forever.

I go back to the photography business. It’s not the gear; it’s the photographer’s eye. You can see the subject in a way that inspires. You can give a $50,000 camera to someone that never guarantees a Pulitzer prize.  For that matter, a decent photo.

Being resourceful solving issues, seeing life in a way that you embrace challenge you don’t freeze because things get tough. Seeing the opportunity in all things is our minds destination. For years, I did not, and gave up. No more!

Today I am always looking at how to improve a bad situation. Looking to be resourceful helps me hone my skills.

This is a Chapter out of Tying it All Together. Link to Amazon

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Whatever you Desire it takes, Work, Faith, Productivity

“Without hard work, nothing grows but weeds.”–Gordon B. Hinckley
The difference in winning and losing is work. What we mean by action is the daily effort put into that which you seek. Whether it is a success in business, success in marriage, success in raising children or just being your best self. No matter the endeavor it all takes work!

prayer, faith, god,

Deciding to do anything to produce a result requires activity that produces productivity. Never confuse the two. Activity and productivity must be in concert with each other to have any success.

Organize each day with tasks that you must complete. Do not move past a function until you finish it. The worst thing is to multi-task during a job. Laser focus on achieving a task, then move on. Giving your full attention to the task at hand will create amazing results.

Use a task management system to lay out your day’s work. Finish! That is the key to productivity is to finish the task.

If you don’t want the weeds to grow in your life. Do the work at hand, have faith that what you endeavor to do is coming to pass.

Questions or comments:

 

 

Giving Up Not an Option Today

“Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.”–Thomas Edison

It’s difficult to gauge when to let go of something and when to keep going. Competitive, successful folks will tell you that they’re willing to take one more step than you.

Any setback should be viewed as a time to re-evaluate change course and move forward again. The sad truth is most people quit when delays occur. Saying “it’s too hard,” “this won’t work.”

happy, prayer, God

Don’t just give up when the seas get rough. Set a new course towards calmer seas. If you see a Hurricane coming you don’t want sale towards it, you get the hell out of there. Same principal with anything you’re trying to achieve.

Okay, crazy move quote. Clint Eastwood playing a Marine would tell his soldiers, “We’re Marines we improvise, we adapt, we overcome.” That statement has stuck in my head for years. Something I share a great deal.

You can quit, or you can improvise, adapt, and overcome. It’s up to you!

Colonel Sanders had to go out over one thousand times before he was able to get his chicken recipe out to millions. Kentucky Fried Chicken!

The real question is, how committed are you. Think of the old adage “where there is a will there is a way.” I always joke that one day I am going to crack the safe and oh wow! Keeping in mind that I am serious.

When you think you cannot take another step. Pick up your foot and choose the action!!!

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Blog vs. Social Media

With few exceptions to the rule of Social media as a marketing platform is pretty flat. Yes, you still need a social media presence. Let’s talk about function.

Using social media to market products, generate sales, with few exceptions those campaigns yield squat. I don’t go to my Facebook page to buy a car, a home, a watch, etc. I go to see what my friends are having for dinner (photo’s of dinner plates) or see funny pictures friends have posted.

business, work, advertising

Do you really want to get bombarded with the latest watch adds or whatever served up ad choice advertisement is on my page? No, and neither do I. Social media is a great place to share silly stories of customer bloopers, company bloopers, but don’t throw in a sales pitch!

Keep it fun.

Keep it social.

Blogs are the same in the sense that you want to not make your post a sales pitch. Blog posts can get into the nuts and bolts of what your service or product’s function is. How is it going to change my life? Don’t direct pitch me!

Use this to explain in lay-person terms why it is my life will be significantly better using your wares. Share customer successes regarding the direct application of your service or product. In-depth success stories. Blog posts can be written just like a white paper.

Feed your potential customers information that gives them results right now. For example, if you’re reading this, I challenge you to write a blog post that does not sound or resemble a direct sales pitch. Here are some free ideas:

  • How is it that I ever lived without your product or service?
  • Why does it make my life, better, organized, etc.?
  • Engaging story of customer success, how your widget changed the lives of someone else? 
  • Share customer photo’s where appropriate and with permission. 

The real challenge is to write content that gets the customer to call you and say, “Where do I sign?” Engage them in such a way that they cannot live without what you provide. Without sounding like a canned sales pitch!  

Where possible, provide enough information so that your potential customer has success now. Without having to pay. Share some of your best information get them hooked so they will come wanting more. This too is a challenge. Why do you think ice cream shops give samples?

Take a look at what you’re putting out on social media. Is it something you want to look at while you’re leisurely surfing Facebook? Grow fans with funny and socially relevant information. Start selling and start losing fans.

There are exceptions to the social media rule, but very few. Testing that water is okay, but focus on social engagement, NOT sales unless you become the exception to our practice.

Question or share with us your success story, we would love to feature your business in a future blog post: