Blog vs. Social Media

With few exceptions to the rule of Social media as a marketing platform is pretty flat. Yes, you still need a social media presence. Let’s talk about function.

Using social media to market products, generate sales, with few exceptions those campaigns yield squat. I don’t go to my Facebook page to buy a car, a home, a watch, etc. I go to see what my friends are having for dinner (photo’s of dinner plates) or see funny pictures friends have posted.

business, work, advertising

Do you really want to get bombarded with the latest watch adds or whatever served up ad choice advertisement is on my page? No, and neither do I. Social media is a great place to share silly stories of customer bloopers, company bloopers, but don’t throw in a sales pitch!

Keep it fun.

Keep it social.

Blogs are the same in the sense that you want to not make your post a sales pitch. Blog posts can get into the nuts and bolts of what your service or product’s function is. How is it going to change my life? Don’t direct pitch me!

Use this to explain in lay-person terms why it is my life will be significantly better using your wares. Share customer successes regarding the direct application of your service or product. In-depth success stories. Blog posts can be written just like a white paper.

Feed your potential customers information that gives them results right now. For example, if you’re reading this, I challenge you to write a blog post that does not sound or resemble a direct sales pitch. Here are some free ideas:

  • How is it that I ever lived without your product or service?
  • Why does it make my life, better, organized, etc.?
  • Engaging story of customer success, how your widget changed the lives of someone else? 
  • Share customer photo’s where appropriate and with permission. 

The real challenge is to write content that gets the customer to call you and say, “Where do I sign?” Engage them in such a way that they cannot live without what you provide. Without sounding like a canned sales pitch!  

Where possible, provide enough information so that your potential customer has success now. Without having to pay. Share some of your best information get them hooked so they will come wanting more. This too is a challenge. Why do you think ice cream shops give samples?

Take a look at what you’re putting out on social media. Is it something you want to look at while you’re leisurely surfing Facebook? Grow fans with funny and socially relevant information. Start selling and start losing fans.

There are exceptions to the social media rule, but very few. Testing that water is okay, but focus on social engagement, NOT sales unless you become the exception to our practice.

Question or share with us your success story, we would love to feature your business in a future blog post:

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Facebook Goodbye

Friends, Facebookers, and Social Media devotes lend me your ears.

It’s time to say goodbye to Facebook. For many reasons, I have decided to leave this particular social media account. Not only has my account been hacked numerous times, personal information compromised, credit cards compromised, but it’s also been scary to deal with considering what happens to your personal information.

Also not least of which Mark Zuckerberg controls the media information he wants me to see via his Facebook. Sorry, not your place in my life to do that.

On top of which a timeline filled with political rhetoric ad nauseam. I remember bitching about all my friends taking pictures of dinner plates. I would’ve happily accepted the dinner plates over the political views. There is a great place to go bitch about your political lot in life, Washington D.C.

To me, this medium has been perverted into a Political circus that leaves me yearning for the days’ friends sent photos of dinner plates.

We’re entirely off all Facebook digital properties.

Find us on Twitter. @robertbruton100

 

 

Selling in a Digital Age

Selling in a Digital Age (This is the introduction to a new book I will be published before the end of this year)

How to stand out in the crowd

When I first started selling personal computers and cell phones were in their infancy. In fact, it was a car phone that mounted in the car paying as much as a couple of bucks a minute to be on the telephone incoming or outgoing. You were pretty cool if you had a phone antenna on your back glass. In fact, a huge market for fake phone antennas existed one had to look cool!

salesman, sales, business

In today’s world, salespeople have unbelievable tools to help them reach out to customers. You’re a smartphone away from success. What you will learn reading this book will teach you how to use and where to find digital platforms to stand out in the crowd. Most importantly, how to brand you as the go-to professional for whatever it is your pedaling.

After thirty plus years working in professional sales organizations, I can tell you today’s sales professional has so many ways to reach out and touch customers it’s mind-boggling.

It’s time to laugh a bit. In my day we had no computers, no cell phones. We merely kept tickler cards (old guy version of a CRM) in a box on our desk. Each tab had who you needed to follow up with for that month or week with notes from the last call.

A retired salesman named Joe Girard™ who is an author, but his claim to fame is selling the most retail deliveries of over 13000 in his career. He is in the Guinness Book of World™ records for his achievement. For those of you that are in the car business, he averaged some 80 retail deliveries each month, not a fleet, retail. He did all of this without a computer, and a cell phone was the phone booth on the corner. During the late ’60s and ’70s, he achieved what no other individual has come close to doing. He is also the only salesman to be in the Automotive Hall of Fame.

My point to that statement is you need to be the salesperson everyone loves. You don’t put up numbers like that without being a person that delivers value and most importantly experience the customer never forgets.

So before we dive off into the digital end of the pool. It’s essential you have a general knowledge of selling. All of what you’re about to learn will make sense to you if sales are your gig. What you will achieve by reading and studying the information in this book is how you will be found. Imagine customers finding you before they even see your product or service.

Imagine customers learning more about your professional business acumen than the widget you’re selling. Be the go-to guy within your industry. It could take you years before anyone noticed you without the digital programs that you will learn about in this book. If you got noticed at all!

This is going to take some work. If you’re not willing to make an investment in your own success, shame on you! However, if reading this book, then I imagine the person that we want to serve this information to is you.

You will learn how to leverage social media, blogs, and landing pages that will serve you well in the marketplace. Sharing information not only about your product but its successful application. How end users will benefit from your product or service. Most importantly, how they will help from doing business with you.

At the end of the day, people do business with people they trust and like. Planting that information and letting it will serve you for years to come. Search helpful information that allows clients to find you, get to know you before you ever make physical contact.

The whole book will be available in December 2018.