Give Up or Win!

You can give up or you can breakthrough! Choose wisely.

The difference between winning, change, or a continuation of the same. Don’t give up! Faith in all that you do will see you through the tough times when you want to give up. Giving up comes in the form of emotional pain.

I call it kicking your own ass! 

We are conditioned from a very young age to avoid pain. Our brain will have us run from pain. Here is an example of overcoming emotional torture.

Prayer, God, Spiritual

Marathon runners hit what they call the wall. This happens late in the race when your body is so fatigued your brain begins to say you need to stop NOW. Runners say they feel as though they are hurting their bodies beyond measure.

Yet studies have found this is all in mind. That if you can break through this process, on the other side, you complete the Marathon. Bodies are not injured, it’s simply fatigued that your brain registers as pain.

Humans can see themselves through tremendous emotional pain. You genuinely do not know what you can take until you try. More often than not, giving up too soon, when achievement is just one more step away. Success can take one action further than most are willing to do.

Yes, you will have to work through emotional pain to achieve real success in anything you set out to make. Moreover, this is worth your investment, time, and energy. Stop losing and learn to win. Achieve more than you dreamt of!

How you say?

Learning to recondition yourself, your auto-response to emotional pain. This takes time and your fullest attention. 

  1. Look at the state of your home or office. Is it cluttered? Is it clean? Clean is good, cluttered is bad will talk about that. The state of your mind runs congruent with the state of your account. East start, get your home and office in order! 
  2. Organize your life to win. In my book, we talk about activity vs. productivity. When you fully understand the difference, this is the secret sauce. For example, the action is social media, gabbing, etc. Productivity: net a result. Work on a project to completion in a set time. 
  3. Take care of Body, Mind & Soul. Eat healthy, walk, get in the sunshine. Take time to unplug from social media (most significant waste of your time) phones, get outside and leave the phone at home or in the car. Unplug! 
  4. Meditate and pray. During your meditation, see yourself as you would love to live. It’s not about fancy cars, mansions, it’s about being present in a moment. Success will come if you can actually be present in a moment. Giving full attention to the tasks at hand. See yourself and pray to God for wisdom. Not possessions. 
  5. Learn. Simple enough. Make time every day to broaden your mind. Watch videos, take a master class, attend night school. Do something that brings a better you to this world. 

Five quick things to get started.

None of this will make any difference if you don’t follow-through. This means set out reminders for 1 Year. Exercise, make time for an entire year to exercise. One hour per day for 365 days = 365 hours of training, education, family. It’s time to organize to win in life.

For the “I don’t have time, crowd.” Let me piss you off here and say YOU DON’T KNOW HOW TO MANAGE YOUR TIME, AND I CAN PROVE IT. I can also HELP!

Give me ONE day of honest assessment:

  • Track your day literally every 30 minutes make a note of what you have done in this space of time. Journal your day as close to the times as you can. 
  • Be HONEST (Goofed off, social media, personal stuff, bathroom breaks) Chronicle it all HONESTLY. 

Then with all the time, you’ve wasted doing junk. Add that number up and times it by your work weekdays.

I would challenge you to fill 1 hour with complete focus. NO phone, no email, nothing but real production. As you can begin to focus like this on daily tasks, complete one move on (oh, by the way, multi-taskers the 90’s called they want you to come home).

Laser-sharp focuses on the task at hand. Start and complete. It’s much harder than you might think to fill an entire hour with PRODUCTION.

Now you must begin to realize the enemy; your head will not want to let go of your goof-off time smoothly. You will start “this doesn’t work” “its too hard” will fill your head with crap. How bad do you want to win? Bad enough to not kick your own ass???

This is why we set out a year for changes in our life. You want lasting change? Do something that produces a result religiously for one hour per day for an entire year. This time next year, you will not know yourself as you do today. You will have achieved much, my dear friends.

Two of my books are great starts:

Organize your Life to Win

 

Christian book, Life Change, Organize

 

Tying it All Together

book, eBook, paperback book

Stay in your Lane

One of the best lessons I have learned; stay in my lane. Don’t get caught up with the drama, political bullshit, or anything that you personally have no control over.

When you learn to stay in your lane, you take care of what you do have control over. First and foremost is to handle your business. Getting caught up in the news or life events that we simply have no control over is counterproductive.

Taking care of our own life, our family should be our primary focus. If you let outside influences ruin your day. Ask yourself, “Why would I do that to myself.” The answer should be, “I’m not.”

god, church, jesus

We could get twisted up about Washington’s political hogwash and let that steal our joy. Ask yourself this question: “Do I have the ability to change anything in Washington outside of my vote?” Probably not, so why worry. It does not matter who is there; we can all pick apart the political process.

What should matter is how we process each day. How we interact with our family and relationships. “Am I living a life God would say, Well Done!” That being the case, the rest of life is nothing to stress over.

Staying in your lane means to live the life God has planned for you. Do the work in front of you that is from your heart. Don’t allow outside influences to steal your peace, joy, and happiness.

Prioritize your life so that nothing can interfere with your joy. Organize your life to win!

  1. Have a productive daily routine. 
  2. Stay off Social Media during productive times. 
  3. Pray and meditate on the life you desire. 
  4. Keep God first in all you do. 
  5. Focus on body, mind, and soul daily. Healthy habits. 

Stay in your lane! 

Questions or comments:

Robert Bruton Books available at Amazon Click Here

Blog vs. Social Media

With few exceptions to the rule of Social media as a marketing platform is pretty flat. Yes, you still need a social media presence. Let’s talk about function.

Using social media to market products, generate sales, with few exceptions those campaigns yield squat. I don’t go to my Facebook page to buy a car, a home, a watch, etc. I go to see what my friends are having for dinner (photo’s of dinner plates) or see funny pictures friends have posted.

business, work, advertising

Do you really want to get bombarded with the latest watch adds or whatever served up ad choice advertisement is on my page? No, and neither do I. Social media is a great place to share silly stories of customer bloopers, company bloopers, but don’t throw in a sales pitch!

Keep it fun.

Keep it social.

Blogs are the same in the sense that you want to not make your post a sales pitch. Blog posts can get into the nuts and bolts of what your service or product’s function is. How is it going to change my life? Don’t direct pitch me!

Use this to explain in lay-person terms why it is my life will be significantly better using your wares. Share customer successes regarding the direct application of your service or product. In-depth success stories. Blog posts can be written just like a white paper.

Feed your potential customers information that gives them results right now. For example, if you’re reading this, I challenge you to write a blog post that does not sound or resemble a direct sales pitch. Here are some free ideas:

  • How is it that I ever lived without your product or service?
  • Why does it make my life, better, organized, etc.?
  • Engaging story of customer success, how your widget changed the lives of someone else? 
  • Share customer photo’s where appropriate and with permission. 

The real challenge is to write content that gets the customer to call you and say, “Where do I sign?” Engage them in such a way that they cannot live without what you provide. Without sounding like a canned sales pitch!  

Where possible, provide enough information so that your potential customer has success now. Without having to pay. Share some of your best information get them hooked so they will come wanting more. This too is a challenge. Why do you think ice cream shops give samples?

Take a look at what you’re putting out on social media. Is it something you want to look at while you’re leisurely surfing Facebook? Grow fans with funny and socially relevant information. Start selling and start losing fans.

There are exceptions to the social media rule, but very few. Testing that water is okay, but focus on social engagement, NOT sales unless you become the exception to our practice.

Question or share with us your success story, we would love to feature your business in a future blog post:

Facebook Goodbye

Friends, Facebookers, and Social Media devotes lend me your ears.

It’s time to say goodbye to Facebook. For many reasons, I have decided to leave this particular social media account. Not only has my account been hacked numerous times, personal information compromised, credit cards compromised, but it’s also been scary to deal with considering what happens to your personal information.

Also not least of which Mark Zuckerberg controls the media information he wants me to see via his Facebook. Sorry, not your place in my life to do that.

On top of which a timeline filled with political rhetoric ad nauseam. I remember bitching about all my friends taking pictures of dinner plates. I would’ve happily accepted the dinner plates over the political views. There is a great place to go bitch about your political lot in life, Washington D.C.

To me, this medium has been perverted into a Political circus that leaves me yearning for the days’ friends sent photos of dinner plates.

We’re entirely off all Facebook digital properties.

Find us on Twitter. @robertbruton100

 

 

Selling in a Digital Age

Selling in a Digital Age (This is the introduction to a new book I will be published before the end of this year)

How to stand out in the crowd

When I first started selling personal computers and cell phones were in their infancy. In fact, it was a car phone that mounted in the car paying as much as a couple of bucks a minute to be on the telephone incoming or outgoing. You were pretty cool if you had a phone antenna on your back glass. In fact, a huge market for fake phone antennas existed one had to look cool!

salesman, sales, business

In today’s world, salespeople have unbelievable tools to help them reach out to customers. You’re a smartphone away from success. What you will learn reading this book will teach you how to use and where to find digital platforms to stand out in the crowd. Most importantly, how to brand you as the go-to professional for whatever it is your pedaling.

After thirty plus years working in professional sales organizations, I can tell you today’s sales professional has so many ways to reach out and touch customers it’s mind-boggling.

It’s time to laugh a bit. In my day we had no computers, no cell phones. We merely kept tickler cards (old guy version of a CRM) in a box on our desk. Each tab had who you needed to follow up with for that month or week with notes from the last call.

A retired salesman named Joe Girard™ who is an author, but his claim to fame is selling the most retail deliveries of over 13000 in his career. He is in the Guinness Book of World™ records for his achievement. For those of you that are in the car business, he averaged some 80 retail deliveries each month, not a fleet, retail. He did all of this without a computer, and a cell phone was the phone booth on the corner. During the late ’60s and ’70s, he achieved what no other individual has come close to doing. He is also the only salesman to be in the Automotive Hall of Fame.

My point to that statement is you need to be the salesperson everyone loves. You don’t put up numbers like that without being a person that delivers value and most importantly experience the customer never forgets.

So before we dive off into the digital end of the pool. It’s essential you have a general knowledge of selling. All of what you’re about to learn will make sense to you if sales are your gig. What you will achieve by reading and studying the information in this book is how you will be found. Imagine customers finding you before they even see your product or service.

Imagine customers learning more about your professional business acumen than the widget you’re selling. Be the go-to guy within your industry. It could take you years before anyone noticed you without the digital programs that you will learn about in this book. If you got noticed at all!

This is going to take some work. If you’re not willing to make an investment in your own success, shame on you! However, if reading this book, then I imagine the person that we want to serve this information to is you.

You will learn how to leverage social media, blogs, and landing pages that will serve you well in the marketplace. Sharing information not only about your product but its successful application. How end users will benefit from your product or service. Most importantly, how they will help from doing business with you.

At the end of the day, people do business with people they trust and like. Planting that information and letting it will serve you for years to come. Search helpful information that allows clients to find you, get to know you before you ever make physical contact.

The whole book will be available in December 2018.