Blog vs. Social Media

With few exceptions to the rule of Social media as a marketing platform is pretty flat. Yes, you still need a social media presence. Let’s talk about function.

Using social media to market products, generate sales, with few exceptions those campaigns yield squat. I don’t go to my Facebook page to buy a car, a home, a watch, etc. I go to see what my friends are having for dinner (photo’s of dinner plates) or see funny pictures friends have posted.

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Do you really want to get bombarded with the latest watch adds or whatever served up ad choice advertisement is on my page? No, and neither do I. Social media is a great place to share silly stories of customer bloopers, company bloopers, but don’t throw in a sales pitch!

Keep it fun.

Keep it social.

Blogs are the same in the sense that you want to not make your post a sales pitch. Blog posts can get into the nuts and bolts of what your service or product’s function is. How is it going to change my life? Don’t direct pitch me!

Use this to explain in lay-person terms why it is my life will be significantly better using your wares. Share customer successes regarding the direct application of your service or product. In-depth success stories. Blog posts can be written just like a white paper.

Feed your potential customers information that gives them results right now. For example, if you’re reading this, I challenge you to write a blog post that does not sound or resemble a direct sales pitch. Here are some free ideas:

  • How is it that I ever lived without your product or service?
  • Why does it make my life, better, organized, etc.?
  • Engaging story of customer success, how your widget changed the lives of someone else? 
  • Share customer photo’s where appropriate and with permission. 

The real challenge is to write content that gets the customer to call you and say, “Where do I sign?” Engage them in such a way that they cannot live without what you provide. Without sounding like a canned sales pitch!  

Where possible, provide enough information so that your potential customer has success now. Without having to pay. Share some of your best information get them hooked so they will come wanting more. This too is a challenge. Why do you think ice cream shops give samples?

Take a look at what you’re putting out on social media. Is it something you want to look at while you’re leisurely surfing Facebook? Grow fans with funny and socially relevant information. Start selling and start losing fans.

There are exceptions to the social media rule, but very few. Testing that water is okay, but focus on social engagement, NOT sales unless you become the exception to our practice.

Question or share with us your success story, we would love to feature your business in a future blog post:

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Daily Quote be Inspired

Once you replace negative thoughts with positive ones, you’ll start having positive results.–Willie Nelson

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Toxic Relationship Stops NOW

“Your past does NOT define your future.” This will become very clear as the story moves forward. Are you ready for a change? If so, then welcome.

It doesn’t matter whether you are male or female. Either side can be on the receiving end of a toxic relationship. The article is written to both genders.

When you dwell into the past then thoughts of “I’m not worthy” “I’m worthless” will stop you in your tracks. It’s time to get our thinking into a healthy mindset; it’s time to smile again.

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We really do this when it comes to letting go of relationships. Looking in that rearview mirror for clues. Answers that may never happen. It’s challenging to let go of contacts when we don’t understand fully why they ended or must end because it’s toxic.

Sometimes we’re in toxic relationships that it’s necessary for us to move on for our own sanity. Sadly, in this type of relationship, we get ourselves beaten down to the point that toxic behavior is allowed and accepted from ourselves. For some, the connection itself means more than our own serenity.

Allowing ones’ self to fall prey to this type of relationship is far more comfortable than what you might think. We convince ourselves that this person will change, or something about ourselves we can change that will make our toxic partner love us.

The first thing doesn’t believe you have no options. For example, a housewife with young children no family close, and the list goes on. So, acceptance becomes easier than facing the pain. This life is not your portrayal of a doormat. “Woo-Hoo I landed the part of a lifetime Doormat!” Not only NO but heck NO!

What now seems like a no-way-out scenario. Is temporary if you make it so.

This story will help:

Let’s pretend for a moment that the relationship of our dreams is at the top of a vast mountain we must climb to the summit to live happily-ever-after. Stay with me, I know it sounds cheesy.

Our emotions are so heavy for the beautiful relationship we have to carry them in a backpack. So we load love, passion, desire, tranquility, and fulfillment into our pack. This is a lot of heavy emotions we’re carrying up the hill. The good news, for now, is that it all fits and we can carry it. The summit does not seem so far away.

Now comes our partner who has a few things we need to carry for them. These toxic emotions are incredibly dense.

What could be so much?

  • Control
  • Jealousy
  • Anger
  • Narcissistic behavior
  • Abuse both physical and mental (If physical violence is a part of your life, reach out for professional help, contact your local law enforcement. Protection and assistance are a phone call away)

So as the relationship begins “your hike up the hill,” the emotions mentioned above get stuffed in your backpack. Not all at once mind you but slowly as you ascend to the summit. With each step, the pack becomes more burdensome, and your ability to combat these new emotions diminishes due to mental fatigue.

Until finally you just fall from exhaustion from the toxic emotional weight of the pack.

This becomes a dark place where we just see no light. The trail becomes so obscure we’re not able to see any hope (light at the end of the path to guide us). If you’re in this place, breathe! We’re getting ready to turn on the light to guide your way. Hope exists.

So what happens now? The answer is the flashlight that is in the bottom of your backpack that is now stuffed so tightly you cannot reach inside to get it. You’re going to have to unload the pack enough to get to the light. The flashlight holds the key to lighting your way.

Here are some simple steps bringing light to start now:

  1. Take a moment and breathe, yes breathe. Find a place that you can take a couple of minutes to just breathe. Take a couple of deep cleansing breaths in through the nose and out through the mouth. Then just breathe for at least one minute. Relax your body. Relaxed clear mind! 
  2. Start walking every day. Do this for a couple of reasons. One you need strength, two you have an opportunity to clear your
  3. Learning to make your mind, relax your body. Power comes from within when you can harness that strength, see yourself while meditating towards that which you truly desire.
  4. Accept that YOU are allowed to be happy. Allowed to have the life you want. Your current situation is not a sentence.
  5. Educate yourself with suitable material. Apply what you learn to gain strength and enlightenment. Make an investment in your own happiness.

Would you like to know what the good news is? Five new negative emotions were added to your backpack. You now have five steps that have helped you remove enough garbage out of your pack so that now the flashlight that guides your way is within reach in your bag.

Grab it!

Now, let’s finish our climb.

With a lighter pack and light to see the trail. You can stand up and finish the journey. Toxic relationships are not anyone’s destiny. Getting out of it may have some pain that must be endured. Our steps outlined help you develop the strength to take the strain.

With your lighter pack and flashlight in hand begin your walk. The summit is now is starting to come apparent from the fog that WAS your life. Practice every day, these simple steps, and you will be amazed at how quickly your emotional strength will recover.

See yourself at the top of the mountain. Now we need to add a little to what happens when we get to the top of our mountain.

At the top of the mountain, the summit, the pinnacle of your happiness. From this vantage point, you see, happiness, love, joy, and freedom to live the life you dreamt of. With the strength to say what is acceptable and what is NOT acceptable in your life experience.

We all may enjoy a life filled with trials and tribulations, but those trials are not acceptable when induced by someone that professes to love us.

You now have the tools to begin the journey. Remember, you’re not alone, and you are worthy of happiness.

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Helpful Resources:

Pastoral Counseling (reach out to a local Church that offers Pastoral Care)
Marriage Counseling (many centers work on a sliding scale for payment)

Frustration get rid of It

As the title would suggest getting rid of frustration, well easier said than done. The good news it’s possible to condition ourselves to at least shake it off quicker.

Frustration can if we allow it to be debilitating to some and stifling to others. We all get frustrated with work problems, relationship problems, and life in general. Our lives are moving as quickly forward as we would like for example.

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Here are a few simple tasks to be done that can help relieve frustration:

  1. Take a minute or two several times a day to just breathe. A couple of deep cleansing breaths. A minute or so of just breathing in through the nose and out through the mouth. Relax.
  2. Whatever it is that frustrates you write down what the outcome you would like to have to overcome the frustration. Then focus on that. Put this up like an affirmation everywhere you can. The result, not the problem!
  3. When appropriate talk it out. Get someone you respect to offer a new perspective. You don’t necessarily have to agree, but you can see that alternatives do exist.
  4. Get out and walk. Clear your head. Go somewhere where you can take in beautiful trees, nature, or just a place that you find calming. Enjoy a calming walk, focus on what’s around you soak up the environment. Leave your woe’s in the car.
  5. Turn the frustration on its head. Look at what’s happening as a game challenge. To get to the next level, you have to concur where you are. Look for solutions vs. focusing on the frustration itself.

Nothing hard about these few things that you can do to help you overcome frustration. Focus your attention on the end result of where you would like to be. The path to get their will come clear as you believe for the outcome you desire.

Open your heart to possibility. Even if the outcome is not what you desire. Look at the bigger picture, perhaps God is clearing this out to make room for what your destiny indeed is. Sometimes, we must let go of toxic situations to gain our real promise. Be open in your heart, and this will come clear to you.

Smile, breathe and go take a walk!

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Daily Quote lets Laugh

“I looked up my family tree and found three dogs using it.”–Rodney Dangerfield

 

Laughing is the best cure-all!!!

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