Blog vs. Social Media

With few exceptions to the rule Social media as a marketing platform is pretty flat. Yes, you still need a social media presence. Let’s talk about function.

Using social media to market products, generate sales, with few exceptions those campaigns yield squat. I don’t go to my Facebook page to buy a car, a home, a watch, etc. I go to see what my friends are having for dinner (photo’s of dinner plates) or see funny pictures friends have posted.

business, work, advertising

Do you really want to get bombarded with the latest watch adds or whatever served up ad choice advertisement is on my page? No, and neither do I. Social media is a great place to share silly stories of customer bloopers, company bloopers, but don’t throw in a sales pitch!

Keep it fun.

Keep it social.

Blogs are the same in the sense that you want to not make your post a sales pitch. Blog posts can get into the nuts and bolts of what your service or product’s function is. How is it going to change my life? Don’t direct pitch me!

Use this to explain in lay-person terms why it is my life will be significantly better using your wares. Share customer successes, regarding the direct application of your service or product. In-depth success stories. Blog posts can be written just like a white paper.

Feed your potential customers information that gives them results right now. For example, if you’re reading this, I challenge you to write a blog post that does not sound or resemble a direct sales pitch. Here are some free ideas:

  • How is it that I ever lived without your product or service?
  • Why does it make my life, better, organized, etc.?
  • Engaging story of customer success, how your widget changed the lives of someone else? 
  • Share customer photo’s where appropriate and with permission. 

The real challenge is to write content that gets the customer to call you and say “Where do I sign?” Engage them in such a way that they cannot live without what you provide. Without sounding like a canned sales pitch!  

Where possible provide enough information so that your potential customer has success now. Without having to pay. Share some of your best information get them hooked so they will come wanting more. This too is a challenge. Why do you think ice cream shops give samples?

Take a look at what you’re putting out on social media. Is it something you want to look at while you’re leisurely surfing Facebook? Grow fans with funny and socially relevant information. Start selling and start losing fans.

There are exceptions to the social media rule, but very few. Testing that water is okay, but focus on social engagement NOT sales unless you become the exception to our practice.

Question or share with us your success story, we would love to feature your business in a future blog post:

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New Day Faith is Key

With the changing season of my life, wow is life opening up. As you know from reading my blog, I have made a very clear choice to try something new in my life. To stand in spiritual faith walk with my soul and not my head that will direct my life. Keep my “will” out and trusting in faith. Of course, I do work to move my life.

Trusting in faith is not laying on your backside eating a pizza waiting for the pilot of your Jet to call and say “hey where are we going boss today?” We still have to get up, work, do things to fill our minds and body with good energy. Focus daily on walking our path with God. So far that has worked out in ways I never imagined.

Sure it hurts the reasons that got me here are painful. I mourn the loss of what I had hoped would be a lifetime. It most days makes no sense to me as to why we can’t make the wrong in our life right. Working from the premise that all things happen for a reason. Then letting go to allow destiny to unfold has been a challenge. This time I am resolute in not losing. God has a purpose for my life, so let’s see what that is.

I wish I could say that God sits at the end of my couch with me and says “Bob this will be your destiny” as he explains it all to me. Sorry, but it doesn’t work that way.

hope, faith, God

The challenge for me has been not to make things happen but allow things to happen. As a salesperson all my life it’s hard not to jump in and sell God this is what is needed right now. Having the ability to discern between my will and God’s will sometimes take a bit of time. Asking myself is this really what God wants me to do? Where patience comes in, and an open heart must be available to receive. The big challenge for me!

What I have done to step up to that challenge is be resolved this time I am not going to lose. That my way got me here, so maybe trying God’s way will change my life forever. That all the promises in the Bible I choose to receive. I’m not a big organized religion person, but I do believe in God. Over the last few years I got away from my spiritual journey, go WAY off the path. Today my feet are firmly planted on the trail.

Decide that it’s a new day. Life will begin to relax for you. Months ago I had a mountain of debt, tax troubles, and seemingly no real way out. Since my decision that I need help, spiritual help, which God needs to pretty much pull the wagon. To his glory, all the financial problems that seemed insurmountable are in fact manageable. Through God’s grace, my credit is fine, all bills paid on time deals made to lighten the burden done.

All I did was work as I should every day. Releasing all of it to God. Told God that this was too big for me to do on my own and asked for help. Help arrived at God’s timing teaching me that the world was not blowing up, that my problems are not the most pressing issues on the planet. When it was time, everything was paid or delayed enough to allow me time to overcome obstacles to my advantage.

Stress over all the problems I just let go to God. Surrender is the hardest part. Our heads tell us to get in the game fix the problems. Our head is what got us here in the first place. Do the work, tell God what you need so you can feel better. Never beg! “Please, please God help me pay my rent.” No, be grateful that he already has. Call it in as though it were already don’t. Grateful!!!

It would be nice to tell you it’s not a struggle to change. It is, and you will go through some real pain, doubt, and frustration. Well before you find real peace. Don’t despair we all did and got through. Many days I have self-doubt and struggle. The times I do feel at peace or do receive a blessing it’s far more than I imagined it would be. Sometimes, God truly shows out in your life! Those are the times when you feel connected spiritually.

Whatever you do never quit, pursue faith with all your soul can muster. The pain is the enemy trying to keep you down. It is not God testing you, it’s the enemy wanting you to be miserable. Do not let anyone sway your journey of faith it’s worth every moment of your time.

Breaking through the tough moments in faith, God finds ways to open up possibilities that you never dream possible. I am living proof!

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